Average value for NFL teams falls in tough economy

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08/25/2010 -

NEW YORK (AP) - The average value for NFL teams has fallen for the first time since Forbes began keeping track in 1998.

The magazine released its annual rankings Wednesday, which show the average decreased 2 percent from last year to $1.022 billion. The Dallas Cowboys remain No. 1 and widened the gap between themselves and the rest of the NFL.

They're now worth $1.805 billion, a league-best 9 percent increase.

The report finds large-market teams have held up better than their smaller counterparts. None of the top 12 franchises lost more than 3 percent of their value. The bottom six dropped by 5 percent to 16 percent.

The Jacksonville Jaguars dropped 16 percent to fall to last place at $725 million.

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